Leading-edge Custom Software
& App Development Team

A custom software development company builds apps specifically for your business workflows—no unnecessary features, no forced workarounds. For example, we automated an insurance startup’s claims process, reducing client waiting times from 7 days down to 48 hours.

In 2025, choosing custom software over SaaS makes sense if your business processes offer competitive advantages not supported by off-the-shelf platforms. Companies using customized software solutions built by Ptolemay's software product development services reduced user churn by 40% after replacing standardized SaaS tools.

In 2025, developing a custom MVP typically costs $30,000–$50,000. More advanced applications with AI or extensive integrations range between $70,000–$100,000+. For example, fintech MVPs developed by Ptolemay start around $40,000. You can get an instant tailored estimate through our App Cost Calculator.

Custom software MVP development typically takes around 12–16 weeks, including requirements gathering, UX/UI, coding, and testing. Ptolemay's internal data from over 30 successful product launches shows that keeping the discovery phase to two weeks can shorten overall development timelines by approximately 20%.

Instead of focusing only on local developers, evaluate agencies based on proven remote collaboration, client reviews, and their portfolio. For example, Ptolemay’s remote-first team provides customized web development services worldwide, delivering effective results regardless of geographic location.

Before hiring, ask the web developer about specific recent projects, recommended technology stack, how they handle mid-project scope changes, and details of post-launch support. At Ptolemay, detailed and transparent answers to these questions help our clients ensure successful and reliable collaboration.